Food and the future at the World’s Fair in Milan
Milan is gearing up to host the World’s Fair in May, with food and the future of agriculture the theme. Many of the 140 country pavilions being erected at the fairground site on the outskirts of town have been designed by big name architecture firms, including Foster + Partners and Herzog & de Meuron. And many nations are pulling out all the stops to attract attention: the US pavilion will be serving classic American street food from trucks, while featuring a vertical garden of crops from each of the 50 states, which will be watered and cared for by a hydroponic irrigation system. Attendees will also be able to enjoy performances by Cirque du Soleil at the fair’s open-air theater and tuck into meals supplied by popular Slow Food gourmet supermarket chain Eataly.
Away from the fairgrounds, Milan is putting its best foot forward at the city’s many fashion boutiques. The glass-covered Galleria Vittorio Emanuele II shopping mall has undergone restoration and features a new food court, along with rooftop walking tours, which will allow visitors to enjoy fabulous views of the nearby Milan Cathedral. Next to the Sforzesco Castle officials have erected an exhibit center and shop, Expo Gate, where tickets can be purchased for the Fair, and where visitors can learn about special events related to the Expo, such as cooking presentations, wine tastings, and cultural offerings.
“Our aim is to be a sort of antechamber for those visiting Milan. It will be a hub of activity, open all day, every day,” says Expo curator Caroline Corbetta. “We’ll have picnics, ballet, bands playing for children, and art exhibits. Each week the calendar will change to make it interesting for locals as well as repeat visitors, many of whom will be returning to Milan from around the world.”
Text: Ivan Carvalho
Published: March 23, 2015